The Only 3 Things Your Effective Music Studio Ad Should Do

When crafting effective music studio ads, it’s important to both find and attract potential clients.

At first, "finding" and "attracting" might seem like the same thing, but there are some important differences.

When I talk about “finding” students, I’m referring to the breadth of your studio’s exposure in areas where your ideal students are likely to be found.

This is a really important part of a successful recruitment process, because the best ad in the world isn’t going to be successful if you’re advertising to the wrong audience. (I walk you through a step-by-step process for finding your ideal ad audience inside The High Value Music Studio online course.)

But the subject of this blog is the “attracting” phase of the recruitment process.

When I refer to “attracting” students, I’m referring to the rate at which potential students indicate interest in your offer by taking action to engage with you.

Once you’ve found where your ideal ad audience is located and are ready to create ads, your ad goal is very simple: You want to quickly capture the attention of your potential student or parent and pique their interest in your offer enough that they contact you to learn more. That’s it!

In fact, your ad should do only 3 things:

1. indicate your service

2. intrigue your potential customer 

3. inspire them to act 

I’ve seen so many ads that are visually overstimulating and provide way too much information up front. The problem with complicated and overly wordy ads is:

• they overwhelm the potential client. People are busy and TL,DR is a real thing. To be effective, an ad must be short, engaging, and motivating. 

• they don’t inspire action. There’s a big gap between getting a potential client’s attention and enrolling them in your studio. Since contacting you is an essential step towards enrollment, your ad should leave the reader intrigued by your offer but unsatisfied enough that they want to contact you to learn more.

A short and intriguing ad accomplishes 2 things.

First, it's uncomplicated enough to be digestible in its entirety to the potential client. So all the important information you provide in the ad will actually get through to them.

Second, these ads inspire potential clients to move further down your sales funnel by contacting you. Long ads give potential clients the impression that they’ve gotten all the important information you have to share (if they actually get through the whole thing).

But short, intriguing ads will inspire potential clients to reach out to you to learn more, at which point you can encourage them to engage further by setting up a trial lesson, telling them more about your services, etc.

And a bonus of this effective music studio ad? Inspiring a potential client to connect with you one-on-one gives you a chance to build the "know, like, and trust" factor that's essential to getting them to enroll in your studio.

To learn my entire studio Growth Blueprint and get step-by-step instructions for finding and attracting your students, sign up for The High Value Music Studio online course.